UTM Link Builder
Build correctly encoded UTM campaign URLs with proper handling of existing parameters. Copy the result and use it anywhere — with per-field explanations and examples.
What each field means
- Destination URL
- The page people land on when they click the link. Your existing query parameters and page anchors are preserved.
- utm_source
- Which site or sender the traffic comes from, such as "newsletter", "instagram", or "google".
- utm_medium
- The marketing medium, such as "email", "social", or "cpc". Use consistent names so reports group correctly.
- utm_campaign
- The name of the campaign, such as "spring_sale" or "product_launch". Stick to lowercase with underscores.
- utm_term
- Optional. The paid-search keyword behind the click. Mostly useful for search ad campaigns.
- utm_content
- Optional. Distinguishes variants of the same campaign, such as "top_banner" versus "sidebar_link" in A/B tests.
Examples
Newsletter link:
https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale
Social bio link:
https://example.com/guide?utm_source=instagram&utm_medium=social&utm_campaign=profile_link
Tips
- Use a consistent naming convention (lowercase, underscores) so your analytics reports stay tidy.
- Never change the meaning of a tag mid-campaign — historical data becomes impossible to compare.
- UTM tags are visible in the address bar; keep them short and avoid sensitive words.
Frequently asked questions
Do UTM tags work without Google Analytics?
UTM tags are just labels on a URL. They only become useful when the destination site runs analytics that reads them, such as Google Analytics. Without analytics on the destination, the tags are ignored.
Will this break my existing URL parameters?
No. The builder keeps any query parameters and page anchors already in your destination URL and adds the UTM parameters alongside them.
Should I tag internal links on my own site?
Generally no. UTM tags are meant for traffic coming from outside. Tagging your own internal links overwrites the original traffic source in your reports.
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